Finding a UX design agency you can trust may take a lot of effort and time, considering the interviews, meetings, and discussions. But, if you want your digital product or service to be outstanding in the eyes of your audience, you need to find a design company that possesses the right set of skills to take care of whatever features and experience you want to provide the end-user with.
While you could perhaps make an encyclopedia of all the skills a team of user experience design specialists should have, there is a particular set that you may look for to decide whether you should hire an agency or not. If you choose the right UI/UX designers for your project, you can rest assured that the result will be outstanding and will improve a lot of metrics in your company’s reports. See more information here.
Therefore, when you set to look for a user experience design company, make sure to checkmark the skills described below. Once again, this is not a complete list, but an essential one.
Wireframing and Prototyping
As follows from the UX process described above, it’s evident that a trusted UI/UX team should be able to wireframe and prototype. This skill is essential because it is an effective way to get a clear idea of main functionalities before the project moves on to developers.
UX Writing
When writing comes to UX design, it’s a crucial part of the entire design process. An excellent article creates an awesome user experience. If you check out the apps on your smartphone, you’ll see that they’re full of unique text content crafted by incredible wordsmiths. And, as of websites or services, if you want to keep a visitor and lead them down the funnel, the wording is critical. Some of the most popular online tools, like Dropbox, for example, have impeccable UX writing.
Visual Communication
Visual communication is one of the core components of any great user experience. The first thing any user experiences when accessing an app or website is its visual representation. And no matter how good the UX writing inside it is or how good the flow is, the first impression matters. A professional UX design team will be able to research your audience and market niche to define what visual components and color patterns are most suitable for your project. It includes pretty much everything the end-user is going to do within your product or service because they will be exploring it with their eyes, not ears.
User Empathy
The UX design agency you consider hiring should be capable of taking a look at your audience’s problems and needs from the user perspective. Understanding someone else’s issues enables a UX designer with a better insight into how they can make the experience better. You can’t expect a good UX design from a team that doesn’t respect the needs of the end-user.
Analytics
The UX design agency you hire should be able to test your completed project. It is necessary to understand how well the design performs. Proper analytics helps in understanding how everything works in the project and how the end-user will perceive it. You can say that analytics is directly connected to user empathy because it allows understanding the relationship between user and product better.
Analytics can help come up with better designs and put the irrelevant ones away. All of that is because the choices are going to be informed and supported by real figures. And, if you want your project to excel after its launch, you need a team that can analyze its performance in advance, and that can focus on the right stuff.
Other Skills?
Although the skills described above are not the solid skills you should look for in a UX agency, they are certainly among the most important ones that often lead to other skills usually required in user experience design. Coding, communication, collaboration, interaction, and more – all of these qualities often derive from the skills we’ve discussed.
Conclusion
It’s 2019 outside, and it’s rushing to its end, paving the way to 2020. The trends may change, new solutions may arrive, a giant electromagnetic impulse can abolish all of our modern technologies and cast us several centuries back. But, as for now, if you want to launch a great digital product or service, but you aren’t a design company, you need a UX design agency to help you.
You might have seen multiple articles and blog posts on the web about why you need a UX design agency for your projects, but they don’t explain how you can find the right one. Well, now you have an extensive guide on critical UI/UX design skills that will help you narrow down the options. So, buckle up, put your racing goggles on, and godspeed on your search for your perfect UX agency!
