10 Tips for Finding the Right SEO Company In Australia


If you’re like most business owners, you don’t have time to waste when it comes to marketing your business online or any other platform. And if you’re in Australia, you’ll know that finding the right SEO company can be one of the most time-consuming parts of doing so. So why not let us save you some time by sharing some valuable tips on how to find the right SEO company in Australia?

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1) Find someone who can show previous work

No one knows what they’re doing better than someone who’s done it before. So, look for professionals who have done it before when hiring your local business SEO company. A good way to do that is to ask them for examples of their work in your industry.

2) Make sure they have experience with your industry

A good digital marketing agency should have at least a couple of years under their belt in your industry. This ensures that they are familiar with marketing trends, and can easily share statistics, tips and other information regarding your industry. A new agency may not know how to market to you effectively. If you’re just starting out, you probably don’t want someone who has only worked with large companies when it comes to your small business.

3) Check their reviews online

There’s a good chance that when you do business with an SEO company, you’ll be paying them for their expertise and results. As such, it pays to make sure that not only are they good at what they do, but that other people think so too. Check online reviews of prospective companies, and compare those reviews with their portfolios of completed projects (and read between the lines). You should be able to tell right away whether or not a prospective company is going to work out.

4) Ask questions and ask for references

Once you’ve been referred to a prospective SEO company, there are several questions you should ask before moving forward. Get answers to these common questions before making any decisions How long have, they been in business? What is their background? Do they work with small businesses like yours? Are they up-to-date on search engine changes and algorithms? Do they offer monthly reporting and regular communication? What is their process for getting results for clients? Can you meet them in person or do all communications go through email or phone calls only? Ask for references from past clients—and be sure to call those references. If an SEO company won’t give you names of past clients, it may be a red flag that they don’t want you talking to anyone who could potentially say something negative about them. Consider hiring another agency: If your initial interview doesn’t feel right, trust your gut!

5) Portfolio

Look at their portfolio – there should be a mix of old, current and future client sites.

If a company can’t or won’t show you their existing client sites, that should be your first warning sign. It’s better to see examples of new websites that are on an older version of WordPress than it is to look at sites they claim they worked on (but can’t show you) and are running on a very new version of WordPress.

6) Avoid Black hats

Ask about traffic methods – do they use only white hat techniques? What’s the deliverable and timeline?

This is a common question, and one of your first. When looking for an online marketing partner or company, it’s important to ask about their traffic methods. Are they only doing white hat techniques? What’s their deliverable (traffic, leads or sales) and timeline? It would be hard to find any good reason why a company wouldn’t want to provide these details up front.

7) Consider specialization

While having a single, all-encompassing SEO provider may seem convenient, it’s not always in your best interest. If you have several issues that need fixing, like weak on-page optimization or outdated analytics tracking codes, hire someone who can handle each of those separate issues for you. Instead of hiring one company to handle everything and potentially missing some things along the way, select a specialist.

8) What happens if you have budget changes? Will they still help you?

If you are working with a lower budget, most digital marketing agencies will be more than happy to help you. You can ask for quotes based on your preferred budget and usually there will be an option to meet your required budget. However, do keep in mind that if you have less funds available and want to work with a particular company, they may not be able to give you as much attention and exposure as those with more resources. But do not let that put you off; they should still be able to provide some assistance!

9) Turnaround Time

How long will it take before you see results? Do they need access to your site or can they just start from scratch?

What do they mean by results? Do they need access to your site or can they just start from scratch? Are you going to get a phone call from them every week asking for more money? As a client, it’s important that you don’t jump into anything without knowing if it’s worth it.

10) onetime, upfront or milestones

Is there an ongoing agreement/contract or is it on a case-by-case basis? If so, what does that cost each month (or whatever period)?

Agreements and contracts vary by company. Some companies have monthly recurring rates that include all of their services, and some companies charge per service on a case-by-case basis. Make sure you ask each company if there are any ongoing costs associated with using their services. You also need to know how many projects they will work on in parallel (i.e., will they focus on your site exclusively, or will they spread out their attention among several clients). Are there any trial periods? What happens if it doesn’t work out? A good SEO company should be willing to give you a free consultation and sample proposal before signing an agreement. If not, walk away. Good companies want your business, so they’ll make time for you even without an agreement in place.

Ricardo is a freelance writer specialized in politics. He is with from the beginning and helps it grow. Email: richardorland4[at]