The beauty sector is not what it used to be. Like many other industries, technology is creating sweeping changes that are altering the way beauty brands operate. For one, L’Oreal decided that they now want to be the number one beauty tech company instead of the number one beauty firm in the world.
Women still have similar beauty concerns as they did several decades ago but technology has made today’s consumer much more demanding.
5 Tech Trends that are Shaping the Beauty Sector
Let’s take a look at how technology is changing beauty as we know it.
1.Augmented reality apps make buying new products easier
Advancements in image recognition and face tracking now give consumers the opportunity to try on a new shade of lipstick or eye shadow before they buy it. While apps will never be a substitute for trying a beauty product in real life, consumers are certainly using these apps more and more, which speaks to their popularity.
2. Artificial intelligence is personalising cosmetics
According to Academy Face and Body, consumers are demanding a more personalised experience when it comes to their hair and skin. Why spend hours trying to find the right shade of foundation or perfect face moisturiser when technology can do the job for you. Lancome is one brand that is using AI to provide their consumers with a more personalised experience. First, your facial skin tone is scanned, after which a proprietary algorithm is used to create the perfect shade of foundation for you.
3. Use 3D technology to create a brand new look
With the rising popularity of AR filters, many makeup brands are using 3D technology to help consumers try out completely different looks. 3D Technology is giving consumers the opportunity to be more playful without having to make any drastic changes. It also makes it easier for brands to increase product engagement rates.
4. Augmented reality is personalising skin care
It’s easier to treat specific skin concerns than ever before. Augmented reality has become one of the most popular ways to diagnose specific skin concerns, with the HiMirror being a prime example of how this technology is being used in the beauty sector. The mirror will scan your face for wrinkles, enlarged pores and check brightness levels before providing you with a rating and product recommendations.
5. Printed makeup will soon be a reality
Robots are fast replacing the need for human interaction or intervention in many spaces, including the beauty sector. For example, the Opté wand is a product that is capable of scanning your skin and applying small amounts of makeup to the areas that need it the most. The wand has a built-in camera, a microprocessor and a micro printer to get the job done. Imagine being able to download a makeup look that you really love and print it directly onto your face? This reality is not far off.
Technology is evolving at a rapid pace and the beauty sector is one industry that is taking full advantage of these exciting changes.
