How Has COVID-19 Affected The Online Dating Industry?

The pandemic had a negative effect on many industries and social life, especially during 2020 when most countries introduced quarantine and many other measures. Some parts of the world are still struggling with the number of people infected, but the excellent news is that the vaccination process is going well. According to many financial experts, the real results of the pandemic are yet to be seen.

It has changed many industries in a way where businesses had to focus on online strategies. That lead to the spread of online stores and other platforms. The social impact is very important as well. Since people had to stay at home, the demand for online platforms where they can communicate became huge.

Dating also became challenging. Many countries only recently started to allow bars and restaurants to open. Therefore, people had to look for alternatives, such as dating platforms. In this article, we are going to analyze more about the impact of the pandemic on the online dating industry.

Rise of Online Dating Platforms

The websites and mobile apps where you can connect with other people are available for a long time. It became a trend with the introduction of smartphones to use apps like Tinder, Match, Badoo, and many others. There are many advantages of using these platforms. First of all, it is much easier to connect with people, especially for those with lower self-esteem. You can set filters and choose the type of people that you want to meet here.

After the lockdown was introduced, these sites remained as the only option for singles to look for a partner. The advantage is that more people are active on dating sites, which increases the chance to find the right match. It could be quite entertaining as well, especially in times of total lockdowns where people weren’t able to leave their homes. It is not a rare case that people are using this option only for fun and connecting with a lot of random people to have someone to chat with. If you are having some problems with communication in public, dating apps are a perfect solution because they will help you be more relaxed.

When it comes to the selection of people, it depends on your preferences. You can look for occasional hookups or something more serious. Many people assume that it is not a great choice to choose something more serious with someone who you met on dating sites. However, that is far from reality, and many married people now met each other here. It is essential to determine what you are looking for. Also, it is recommended to be honest. That way, you will find out if the other side is interested in the same things as you are.

Interestingly, using these apps and websites became a habit, and even now, when public places are open, a lot of people still rely on this model of meeting new people. The reason for that is that the whole process is much easier. You can limit the search only to profiles in your area, or communicate with people from all over the world. Even though the pandemic is getting close to an end, we think that the popularity of dating apps will continue to rise.

Social Distancing

Since social distancing is recommended as one of the most efficient ways of stopping the spread of the virus, it affected dating as well. When the number of people infected globally was at a peak, it became common to stay away from public places and avoiding group gatherings. Those who were single at the moment could only use dating sites to meet a potential partner.

However, the social distancing advisory affected the use of these websites as well. A lot of profiles is created only for fun. It is not a rare case that you will connect with someone interested only in charring or video calls. The best way to deal with that is to make it clear about your expectations. If your main focus is on finding a partner, be honest about that and learn how to evaluate different profiles. The introduction of these services have completely change the game, and it can be confusing to some.

Benefits of Online Dating Apps

Besides the whole situation with the pandemic and lockdowns, there are some great benefits of these apps. As we already mentioned, it is a perfect solution for those who are shy and have a problem with making the first move in public. They can use the online platform to find out more about the person they are interested in. Also, it will be easier for them to relax through online conversation and increase the chances to go on a date in public at some point.

Furthermore, the popularity these days is huge. That lead to an increased possibility of finding the person who shares the same views, interests, and other things. Online dating platforms are designed in a way where it is simple to find new people and use various filters to narrow the search to something that you prefer.


The popularity of dating sites was on the increase before the pandemic, but it affected it to become the main method of meeting new people. The best example is the comparison between the number of users of Tinder, which is one of the most popular platforms, in 2019 and 2021. There was under 8 million profiles before the pandemic, while currently there are over 55 million users.

When it comes to habits, they depend on personal preferences. However, there are some noticeable changes seen in most people who got used to these services. Also, some are skeptical about the expansion and how it will affect the dating game. Still, it is your choice how you will use your profile.

You will meet all kinds of people, and have a chance to find more about someone before meeting that person in public. We have to mention that the working habits are changing as well, with an increased number of remote workers. Dating platforms are the only way for those who spend a lot of time at home to meet new people and potential partners.

Ricardo is a freelance writer specialized in politics. He is with from the beginning and helps it grow. Email: richardorland4[at]