Using Instagram For a Political Career

In recent years, the internet and especially social media have changed many things in our day-to-day lives, giving them a new dimension. It has had a major impact on the way we consume news, shop, advertises, and travel. However, it has also affected politics, with many politicians and political candidates using social media platforms in their digital marketing campaign strategies.

With more than 1 billion active monthly users, Instagram has become a powerhouse when it comes to building one’s brand, increasing engagement, awareness, and generating a loyal following. As such, it can also help a person build a successful political career, so here are some ways one can utilize the platform to achieve this.

1. Determine Your Goal

Determining and choosing a specific goal will help you set up your profile and create a recognizable brand. Think about whether you want to build a positive image through your profile or if you would like to highlight things you support and are passionate about.

2. Create a Narrative

Once you have determined the reason for creating your account, you need to consider your approach and narrative. This is how you will showcase yourself to people, so you will need to figure out what kind of impression you want to make. It is important to be yourself, but also leave an impression of being professional.

You need to decide early on what you would like to convey to others so think about whether you simply want to focus on your campaigns and career or if you would like to showcase a more personal, private side as well.

3. Build a Following

You can grow your following in two effective ways which include organic growth or buying followers.

Growing organically is a great choice if you have more time to focus on creating quality content and growing your account. However, it is really time-consuming, so it will probably take longer for you to build a loyal following. On the other hand, you can buy real followers which is a great solution for getting a head start, after which you can continue growing your account organically, through your content. You can visit to learn more about this.

4. Plan Your Content

Instagram offers access to several different types of content such as images, videos, and live videos. All of them are great for connecting with audiences, so make sure you utilize all of them as much as possible.

Offer content that is helpful and provides value. Tell people what makes you different from others, why they should support you, and what you can do for them. Make sure to share important dates, events, and happenings in your life to create a special bond between you and your audience.

Remember to be consistent and post as often as you can, preferably at least once or twice a day, and use appropriate hashtags to effectively get more followers and increase your engagement. You can even make a specific hashtag for you or your brand and include it in your bio and under your posts.

5. Engage With Your Supporters

Everything you share on your profile will leave a certain impression, so remember to do a good job, be transparent, and above all else, honest. Do not simply post quality content, but engage with your audience as well. You can highlight your supporters and their achievements by reposting their content while giving credit, like and comment on images or videos, and connect with them on an even deeper level.


As long as you are consistent, creative, and transparent, Instagram can greatly help when it comes to one’s political career. Just remember that success takes time, so be patient, follow some simple tips, put in effort, and be dedicated to developing your brand and building a successful career.

Peter is a freelance writer with more than eight years of experience covering topics in politics. He was one of the guys that were here when the started.