Why Testimonials Are So Valuable to Your Law Firm

Over 90% of consumers read reviews of local businesses to determine their quality. In fact, over 70% won’t take action until after reading reviews. Over 90% of customers trust online reviews as much as personal recommendations, too.

Generating client testimonials for your law firm could help you attract new clients. You can improve your firm’s reputation and get ahead of competitors, too.

On the fence about generating law testimonials for your first? Here are seven reasons you shouldn’t wait. After reading this guide, you can make a more informed decision for your law firm marketing strategy.

Keep reading to discover the top benefits of generating client law testimonials today!

1. Boost Your SEO Ranking

According to, one of the biggest reasons to gather law testimonials for your law firm is to boost your search engine ranking. The higher you rank on search engines like Google, the more often you’ll appear in front of prospects. You can then direct those prospective leads to your website.

Then, you can start turning more leads into paying clients.

Before you can boost your search engine ranking, you’ll need to improve your search engine optimization (SEO) strategy. Google’s search algorithm considers many ranking factors when determining your position on search pages.

One of those factors is client testimonials.

Nearly 50% of all Google searches are local. Potential clients can find your Google My Business (GMB) listing to learn about your law firm. Your GMB listing displays your:

  • Law firm’s name
  • Address/directions
  • Hours
  • Website
  • Client testimonials

Over 75% of local searches result in a phone call.

Meanwhile, about 60% of marketers agree SEO generates more leads than any other marketing initiative. In fact, 92% of consumers pick a business on the first page of local search results.

Generating five-star reviews can tell Google you’re a credible resource. When looking at your client reviews, Google looks for:

  • Quantity (the number of reviews you generate)
  • Velocity (how quickly you generate reviews)
  • Diversity (the sources your reviews come from)

It’s important to keep generating client reviews. Your SEO ranking will grow, helping you appear in front of more customers.

2. Generate More Awareness

Improving your SEO ranking with client testimonials can also help you generate more brand awareness.

It’s important to rank on the first page of a Google search. Otherwise, prospective clients might not realize your law firm exists. They might find another firm online instead.

With a strong SEO strategy, you can boost your ranking and appear on the top of the first page.

Generating fresh reviews can help more people see your business online. In time, brand awareness will become recognition. The next time a client needs a lawyer, they’ll remember seeing your brand online.

They’ll remember the positive reviews they read, too.

You can rank ahead of competing firms in the area and start attracting new clients with law firm SEO.

3. Increase Transparency

Once you start generating law testimonials, it’s important to respond to them. Responding to your reviews will show consumers you want to remain transparent.

Today, more people are concerned about who they trust online. Building brand trust can help brand loyalty grow. Then, you can start retaining clients.

Take the time to respond to positive and negative reviews. Answer any questions people have, too. Answering these questions can give prospective clients peace of mind.

Meanwhile, they’ll see that you want to remain honest and open. That transparency could help you attract new clients.

Otherwise, prospective clients might not feel comfortable trusting your business.

4. Gather Valuable Insights

How well do you understand your target audience? If you want to learn more about your clients, look at the reviews they’re posting.

One of the benefits of generating law testimonials is the insights you can gather. Generating positive and negative feedback is important. You can learn more about their experience with your law firm.

If they had a negative experience, you can start making improvements.

Respond to any negative comments you receive. Let your clients know you want to change. As you make these changes, people will take notice.

You can improve your reputation as a result.

If you don’t respond to comments, however, clients might think you don’t care about their needs. They might choose a different law firm in the future.

5. Build Trust

Remember, over 90% of consumers trust online reviews as much as a personal recommendation. Generating fresh client testimonials could help you build brand trust.

Without trust, you might struggle to attract new clients.

Instead, remain open and transparent with your clients.

If someone is on the fence about choosing your law firm, they can read your reviews. They’ll see how people are praising your law firm. They might decide to trust your firm as a result.

Positive reviews can help you build brand trust. You can then generate more clients and build your firm.

6. Generate More Website Traffic

Don’t stop at generating Google reviews. Encourage your clients to post their reviews on social media, Yelp, and other directories. Make sure your website appears in each online directory, too.

Potential clients can see your reviews on those directories, then click on the link to your website. You can start generating more referral traffic as a result.

Generating referral traffic could encourage Google to boost your SEO ranking. Then, you’ll appear in front of more prospects on Google. You can start generating even more traffic as a result.

7. Attract More Clients

Gaining more client reviews and improving your law firm SEO could help you generate more clients.

People are more likely to trust a firm other people trust. They’ll read your reviews and realize people like them already trust you. Then, they’ll visit your website or call your firm.

You can start generating more clients. Meanwhile, your ROI will improve, too.

Generating client reviews is a cost-effective law firm marketing strategy for your business.

Set for Success: 7 Benefits of Client Testimonials for Your Law Firm

Give your law firm the boost it needs! With client testimonials, you can experience these benefits and gain credibility in the industry. Start gathering law testimonials and growing your firm today.

Peter is a freelance writer with more than eight years of experience covering topics in politics. He was one of the guys that were here when the started.