Whether you are a wedding photographer, dog walker, hair salon, or even a business making and selling SaaS products, a business website is necessary for your growth and success.
If you previously thought that websites were always about putting your company’s information and a contact form that people would use to get in touch with you, think again.
The year is 2024, and websites can help you
- Build a great and successful brand for your business
- Drive target audiences towards your start-up’s products and services
- Boost sales queries, on-site buys (eCommerce), and generate revenues
Start-ups need to realize that a functioning and high-performance website can inspire users to become a part of your brand, hold their attention, and win their confidence.
But in a world of complex programming languages and technically advanced content, is there a way in which start-ups can expect all the benefits of a great website without worrying too much about time, costs and effort?
To know more about how you can build the best website for your start-up, visit the website.
In this resource article, we are going to help start-up founders and entrepreneurs build your own website. If you are currently contemplating hiring a full-stack web design agency and emptying all your savings on the same, hold that train of thought till the end of the article.
Building the Perfect Website for Start-Ups: 4 Key Areas to Focus On
In this section, we are going to list down four critical areas that your start-up’s website needs to highlight-
1. Brand Guidelines-
First things first. If you want your start-up to stand out and be apart from your competitors, you need to follow brand guidelines. Brand guidelines refer to everything from your logo to your color scheme, font styles, and more.
This is what creates an identification with your brand in the minds of the consumers over time. Make sure that your website is consistent as far as your brand guidelines are concerned. This needs to be for both online as well as offline channels.
2. Goals and Objectives-
Once you have figured out how you are going to integrate, follow and be consistent with brand guidelines, the next step involves listing the goals and objectives. What is it that you want people coming on your website to do?
Do you want them to buy from your online store, or do you want them to read the blogs, resources, and other informative material? It can also be about messaging you through the contact form. Whatever it may be, you need to be clear on this.
3. User Interface (UI) and User Experience (UX)-
While these two terms appear to be loaded, the fact remains that they are pretty easy. UI and UX refer to the kind or type of interaction you want visitors to have with your website. Clean interfaces that are simple and uncomplicated work best on start-up websites.
You are spreading the word about your existence and dealing with customers that are interacting with you for the first time. The simpler your layouts and communication, the better it will be for performance.
4. Visual Look and Content-
Last but by no means the least is the overall look and feel of your start-up website. You want it to be as attractive as possible but at the same time be reflective of the industry you are a part of.
If you are working with a website builder platform, you have themes and templates that can give you an excellent idea about how your website should look. That can be a great starting point for your website. Do not forget you need high-quality content to convince and convert.
DIY Website Builder or Hiring a Professional Agency: What is right for you?
When it comes to building a website for your start-up or any other small business, the first question that comes to mind is-
Should I build one by taking help from a great website builder like Zyro or should I just pay a web design agency a ton of money and wait for an eternity for them to get it done?
To answer this question, let us first look at some problems that small business owners and start-ups face when designing their websites-
- Small businesses or start-ups are always operating with limited resources. These limited funds mean that there are always areas where the money that is being given to a web design agency could be better utilized. For example, you could hire more people or spend on your social media marketing.
- When it comes to starting a new business, the speed with which you launch becomes a critical factor in determining your success. If you are able to launch your start-up website fast, you can get the cash flow going. The more you wait and become dependent on the agency, the more time you are losing in terms of revenues and cash flow.
- Lastly, start-up founders might not be too proficient in handling all the technical bits of a web design and development project. In other words, they might be taken for a ride by unscrupulous agencies. I personally know of many that have been promised custom WordPress design and development work, only to be delivered a Free Theme!
When you look at these problems and how far website builders have come in terms of designs and customizations, you start wondering whether using one would be a better option at this stage of your business.
If you are not too good with handling all the technical mumbo-jumbo of server systems, HTTPS, and other bits, then your best bet would be to proceed with a website builder. Rather than waste your time going over these issues with the agency, it’s best to save time and money that can be spent somewhere more productive.
The Bottom Line
When building your start-up’s website, your focus should be on three major things-
- Who the website is for?
- What your visitors can expect when they land on it?
- How will you be defining success from your site?
A lot many people often think about a business website from the perspective of design and development. What they lose sight of the fact is that a business website is as much about marketing and communication as it is about design or development.
This is where successful start-ups have realized that time, money, and energy are vital to success. They are using builders, templates, and themes that are allowing them to launch faster.
If you would like us to address any more questions on websites for start-ups, please reach out to us in the comments below. We would love to answer as many of your questions as possible.
