How to Drive Sales With Your Social Media

Social media has become a popular and effective way for small businesses and large corporations to reach their target audiences and connect with existing customers. More sales mean that your customers happily come back to your brand and that new ones place their trust with you more easily than ever. You’ll be able to connect higher engagement across numerous channels, more general interest in your business, and a stronger reputation with profit growth. One of those channels that can help you scale your business even more and send more people down your sales funnel is your social strategy.

Depending on your social presence, you can inspire more customers to try out new product lines and invite new people to your site. The more trust you see, the better your business will be down the line, and social media is the perfect place to build up that trust and engagement needed for better profits.

According to experts, driving sales with social media begins with a few essential steps, and here they break it down for you and help you tweak your social approach to scale your business through sales.

Use social media chat as customer service

Social media lets you connect with anyone in real-time. With social media sites evolving to become a budding platform through which customers solicit customer service, it has inevitably become the new frontier for it. In fact, 90% of customers use social media to communicate with a brand.

People will use your contact form on your site to reach someone, they’ll send you emails, they’ll call your agents, but they will also, very frequently, ask you what they want to know via social media chat platforms. In recent years, using social media as a channel for customer service has enabled many brands to enhance their presence, and consequently their sales potential, as well.

Brand voice consistency is a must, and almost immediate responses are appreciated, but these chats are your opportunities to inform your potential customers, send them straight to your website and the needed product, and give them the solution that they want.

Leverage social proof

Your social media pages are the very core of generating social relevance and proof for your target demographic. Showing success stories, case studies, reviews, collaborations, and any other format of successful customer interactions improves your reputation in the eyes of your potential buyers. However, you should use this initial wave of social support and seal the deal directly on your website. That is, when they do click on those links and land on your product pages, they should see even further social proof to let them know they ought to put their trust in you.

That is simple to achieve by incorporating a social proof tool on your website and allowing that tool to post regular notifications whenever someone makes a purchase. They won’t be intrusive to the customer journey but serve as a gentle hint, a prompt to make them feel at ease with your brand. This is indeed essential to make sure none of your social media-driven trust will go to waste when they land on your website, hence the need to make them work in unison and inspire the same level of confidence.

Use various content formats for promotion

In addition to your existing social media analytics, you should learn more about social media trends that can affect your sales funnel success. After all, you cannot test what you’ve never done before inside your social strategy, so this is a perfect chance to breathe some life into your social content strategy. Certain formats, especially those of visual nature, are gaining more popularity lately, so adding more videos, AR-enhanced animations, infographics, and original images can be truly helpful and enticing.

This also helps you present your products in a more appealing way to your customers, thus helping you inspire more website traffic. Make sure that the links you add to your landing pages lead to relevant content and genuinely represent the product at hand.

Rely on consistent analytics

Metrics play a big part in your social media strategy, especially when you’re looking to use these channels to improve your profits – so let your numbers work in favor of your numbers. To successfully get a glimpse into your current social media performance as far as sales go, and your genuine selling potential via social networks, you should go back to the beginnings and start sifting through your existing social content for success rates.

Different formats, timelines, and other details can impact how well these social postings can enhance your sales. Look through your analytics tools to see what you can do to improve your social media content output, how you should balance promotional and sponsored vs. organic posting, and other essentials. Use these results to continue testing and refining your social strategy until you reach the sales goals you want.

Empower users to create content

This is yet another way to boost social proof on your social media profiles and beyond, but also a brilliant way to generate interest in your products through the voice and visuals of people who genuinely love and support your brand. That said, we’re not just referring to influencers, but to actual customers who are sometimes happy to share their reviews and videos of their testimonials on social media.

These paired with your powerful influencer strategy can make your brand far more appealing and trustworthy in the eyes of your target audience. User-generated content is often the key ingredient in stronger social-driven sales, simply because it’s promotional but authentic, and comes from an entirely new perspective. People absolutely expect you to push your brand in the sea of other names, but they know that customers have a choice in promoting you online.

Your sales funnel can be much stronger should you refine how you tackle your social media presence. Take these tips to heart, start testing them within your own strategy, and you’ll soon start implementing various improvements that will help you increase sales over time.

Ricardo is a freelance writer specialized in politics. He is with from the beginning and helps it grow. Email: richardorland4[at]